Year 12 Visual Communication and Design
Alannah Dempster
Client
Johnathan Jacobi is a young entrepreneur looking for assistance to open a night club that is popular and in demand and will be a big hit on the weekends and public holidays. The club has a vintage aesthetic to it, to give people a unique environment to socialise. It is to be built in a public space on Chapel Street in the city where it is constantly alive, bright, and busy. They want the front of the club to be bright, so it attracts the eyes of the public and draws them in. It is a public club and tickets are available online and in person. There is no set time frame but it’s requested to be completed in 4 - 6 months and opened in around October.
Audience
The demographics of my audience would be primarily young adults, specifically 18 -25 as the upbeat scene and vintage aesthetic will be a popular trend on social media. The psychographics may include individuals who are interested in dancing, singing, and having fun. It has a vintage style in it by using a record player and a speaker to play the music.
Communication 1 – 3D Physical Model of the Club
Purpose
The purpose of the club is to promote and inform the public that there is a new fun place to go on the weekends and to meet new friends and be social.
Context
The area that the club will be located is on Chapel Street in the city where it is constantly alive. It will be presented to the client through a meeting.
Expectations and Constraints
It is asked that the club will be narrowed inside and have high walls but quite spacious inside. It is also asked for the front to be very bright, but the colours aren’t suggested just bright.
Final Presentation
I will be making a little 3D model of the club out of cardboard that will be the colour of the building and will have a little handmade neon sign on the front to represent what my club would look like in real life.
Communication 2 – Club Promotion and Brand Identity
Purpose
The purpose of the tickets is to advertise and to inform about the date and time and the address of where it is so people will be able to make it on time and be in the right place.
Context
Tickets will be located online and sold by the owner and people promoting the club at a reasonable price of around $20.
Expectations and Constraints
The tickets must have the logo on the front and is requested to be bright and colourful and to be 15cm by 6 ½ cm and to be on firm paper. There will also be digital tickets that can be purchased online. The tickets should have a vintage look.
Final Presentation
I will be making hand drawn tickets that will have a custom logo on it and present it on a presentation board. The tickets will be bright to draw attention and help draw people in but the bright and pleasant colours.
Alice Robertson
Target Audience
The target audience for ‘Tree Café’ will include all genders, races, and religions with a targeted age range from teen to elders whilst still maintain a family friendly image. As the café produces only vegan beverages and food this is targeted at a vegan audience or those wishing to involve more vegan options into their diet. ‘Tree Café’ produces goods suited to those of a mid-high socio-economic status as the café is in a high demand area.
COMMUNICATION NEED ONE
Purpose
The purpose of the compact reusable coffee cup is to promote sustainability by reducing levels of waste made by single-use coffee cups.
Context
The compact reusable coffee cup will be sold in the café and can be brought back to the café for coffee refills at a discounted cost opposed to using a single-use cup. I will be presenting my compact coffee cup design to Noelle in a online zoom meeting.
Constraints and Considerations
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Must be made from a recycled sustainable material
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Feature a key chain attachment for convenience
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Cup must be able to collapse to be compact
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Come in a range of earthy toned colours
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Have a feature for aeration when coffee is hot
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Include a coverable drinking hole to prevent spills
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Be able to store 400ml of liquid
Final Presentation Format
The compact reusable coffee cups final presentation format will be a visual isometric drawing mock-up for Noelle Lee to visualise my idea on how to best create a compact reusable coffee cup.
COMMUNICATION NEED TWO
Purpose
The purpose of the menu is to inform the audience of what ‘Tree Café’ has to offer, the menu guiding the audience to choose to consume ‘Tree Cafes’ food and drinking options.
The purpose of the logo is to be the face of ‘Tree Café’ to identify the cafes easily when faced with numerous cafes in the area establishing the cafes place within the community.
Context
The communication design of a menu will be seen and used within the café having the logo placed on the menu, the menus will be on the tables and at the central registers inside the cafe in St Kilda Fitzroy St. I will be presenting my menu and logo to Noelle over an online zoom meeting.
Constraints and consideration
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Menu is to follow a minimal and earthy aesthetic
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Menu includes prominent logo
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Logo is to also follow a minimal and earthy aesthetic
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Logo must be able to be manipulated easily
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Logo must involve some form of greenery
Final presentation format
The menus final presentation format will be digitally designed then produced into a hard copy
The logos final presentation format will be also digitally designed and produced into a hard copy
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Client
Noelle Lee is a young entrepreneur owning ‘Tree Café’ in St Kilda. Fresh out of university receiving a degree in business and restaurant management my client Noelle wishes to run and operate a café attracting locals and social influencers to aid in revenue gain. Noelle strongly values animal rights, sustainability and overall a balanced vegan lifestyle believing that her café should be able to cater for all whether it’s grab and dash take-away coffee or dining in for a culturally appropriate vegan meal. Noelle wishes for her café to stand out from others in the area via promoting the extinction of single-use objects such as single-use coffee cups. Noelle has requested that I design a compact reusable coffee cup that the audience will remember to bring on outings to ‘Tree Café’. Alongside this, Noelle is after a fresh earthy menu design that needs to feature a logo for ‘Tree Café’ to promote the intended message of sustainability.
Anneka Gobel
CLIENT:
Beauty Bay was created by a young female entrepreneur, who recently completed her university degrees and is wanting to start up her own business. My client has a degree in business and beauty, so she is also able to perform the beauty services her parlour provides. Naming her parlour Beauty Bay, as it is located on the Mornington Peninsula and ‘Bay’ referring to the beach. My client is a strong advocate for upcycling and has requested that it is incorporated in the design, she also loves the industrial aesthetic with the raw timbers and black fixtures.
PRESENTATION 1: BRANDING (logo & business card)
PURPOSE:
To be able to promote and identify Beauty Bays branding through the logo on the exterior and interior of the building and to create a business card for advertisement purposes and to gain loyal customers.
CONTEXT: The logo and business card will be presented to the client once finalised at her office to then see if she is pleased with it and what the next step to take would be.
CONSTRAINTS & CONSIDERATIONS:
- the logo must be able to work in a variety of different scales allowing it to be applied to a range of contexts
- neutral colours and a minimalistic design
- limited use of vibrant colours
- the logo on the business card must be the main feature on the card
POSSIBLE PRESENTATION FORMAT:
The final presentation of the logo will be a digital mock- up design and the business card will be a digital printed card so the client can get a complete understanding of the business card in person.
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TARGET AUDIENCE
The target audience consists of adolescent women and men who want take care in their appearance for a reasonable price. It is aimed at those who have some disposable income to allow them to purchase these services and follow up appointments. Beauty Bay is very inclusive as it caters for all ages, people of any gender/ identities and those in a low or high socioeconomic status. It allows consumers to get the services they wish that are on trend and popular.
PRESENTATION 2: EXTERIOR DESIGN OF THE PARLOUR
PURPOSE:
The create a beauty parlour for the new upcoming business ‘Beauty Bay’, that provides different services for consumers. A parlour that is simple but eye catching to those that walk by and easy to identify from its overall aesthetic.
CONTEXT: Beauty Bay will be located on Main Street, Mornington Peninsula and will be opening in August. It will be presented to my client at her office before starting the construction of the parlour.
CONSTRAINTS & CONSIDERATIONS:
- the exterior built of big windows allowing you to be able to see the inside of the parlour
- the printed logo design plastered on the outside
- must have side door access for staff
- opening hours displayed on the front of the building
- it must be finished by March 2022 to open the business sometime in April.
POSSIBLE PRESESNTATION FORMAT:
The final presentation will be a 2 point perspective drawing of the exterior building that is rendered and annotated.
Ashleigh Mitchell
Client:
Florence Jerry is a shop owner who recently inherited a store in a shopping strip on the main street of a busy suburban town. She is currently a florist, and is hoping to move into the new store and expand her flower business to include a café and library; as she enjoys reading, and frequently visits her local café. Florence requires a design for the interior aesthetic and layout concept of her store, with a theme that incorporates natural, earthy colours. She hopes to provide customers with quiet spaces to read and enjoy a coffee, with some textured design features such as wood or exposed brick. As well as this, Florence requires a design for the wallpaper on a feature wall in the store, that incorporates shapes of nature. This design will also be used on the wraps for books and flowers, which will be used to help promote the store.
Audience:
Florence would like her target audience to be situated around quiet and introverted people. Some common psychographics would include people similar to Florence, who enjoy reading, quiet spaces and nature. She wants her customers to be able to enjoy an aesthetic environment that inspires creativity, and time away from technology. As part of her demographics, Florence would like to appeal to people of an older age range, without children as it is a quiet space. She hopes to appeal to all genders, with a particular focus on people of feminine nature. The financial status of customers is most likely to be of a medium to high socio-economic status, as flowers are often quite expensive.
Communication need 1: Interior Design Concept
For the first communication need, Florence requires a design for the interior space of her store, establishing both the aesthetic of her business, as well as the products available.
Purpose:
To depict the importance of spending time around nature in a technology free zone, and to promote flowers as a happy gift choice.
Context:
The interior design is the layout of the established store, which emphasises the calm and quiet nature of the business and the products for sale.
Constraints/limitations/expectations:
Florence has asked the designer to take the following features into consideration when designing the store:
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The design must include earthy colours to reflect Florence’s love of nature.
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Must have a textural element, such as exposed brick or wooden beams.
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Must have separate spaces for selling flowers and goods from the café.
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Must include bookcases that are within easy reach for customers (Not reaching over booths or tables, etc)
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Must include both booths and tables in the layout, in order to separate tables for a quieter experience.
Presentation Format:
The final design will be presented to the client through a manually drawn technical drawing of the design, mounted on a presentation board. This can be either an isometric drawing or a two-point perspective. The designer is also invited to complete more than one drawing for the final presentation, depicting different angles of the store.
Communication need 2: Complementary Decorative Design (Wallpaper/Flower wrap)
For the second communication need, Florence requires a design for the wallpaper to be featured on at least one wall of her store. This design will also be translated to wraps, used for flower bouquets.
Purpose:
To depict the natural, vintage aesthetic of the store, emulating Florence’s love for flora and fauna.
Context:
The design will be presented both on a featured wall of the café, and flower wraps and packaging.
Constraints/limitations/expectations:
When designing the wallpaper, Florence requires the following:
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The design must include some kind of flora.
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Must match the aesthetic of the store (Use earthy colours, not clash etc)
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Must be a vinyl wallpaper so that it is durable, doesn’t tear easily and can be washed. This is ideal for a café setting.
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Must have some sort of recurring pattern, that uses balance.
Presentation Format:
The final design will be presented to the client as screen-printed samples of wallpaper and flower wraps, as well as manually painted samples presented on a presentation board. The final design can also be seen in sketches of the interior design with the featured wallpaper, so the client can see how the wallpaper works in the space.
Betty Knibbs
Audience
The target audience for the ‘Death Can Wait’ is the youth creatives of 2021, people of any gender/identities, all cultures and ethnicities, fashion editors/lovers/designers, models, influences/celebrities, middle and high socioeconomic class, and fans of the brand.
Client
My client ‘Death Can Wait’ is a creative and influential brand based in Melbourne, Australia, they promote and collaborate with artists internationally to help produce and make their art available to the public. ‘Death Can Wait’ openly supports and represents LGBTQ + communities, all cultures and ethnicity, shapes and sizes and abled and non-abled bodies. They aim to explore all fields in the creative industry and aspire to impress their audience with their innovation and holistic approach to design and art. With intent to run their first fashion show featuring new upcoming artists and designers, 'Death Can't Wait' require a set design that compliments the theme of the show. Additionally, 'Death Can't Wait' have requested a magazine design that features the designs, interviews with the designers and artists, including the behind-the-scenes process of the fashion show. This magazine is to be handed out at the event but also available to purchase online.
Presentation 1: Death Can Wait fashion show.
Purpose: The purpose is to promote and identify the brand. To design a runway fashion show set up for the creative company ‘Death Can Wait’, creating a runway show that is new and exciting for the audience emulating the “Matrix” themed garments, featuring installations and original designs, for their models to walk down with a seating area for the audience.
Context: The fashion show will be set in New York, for new York’s fashion week (6TH of Feb – 13th of Feb), held at Spring Studios, at 50 Varick Street. I will present the design in a team meeting with ‘Death Can Wait’
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Having a runway suitable for non-abled bodied people
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Fit into the theme of the matrix.
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Has disabled access.
Final presentation: The final presentation will be presented in digital three-dimensional model that will be printed out so that the team of death can wait can get the full understanding of what they show set up would look like.
Presentation 2: Death Can Wait magazine.
Purpose: To create a promotional magazine as a piece of memorabilia of the show, that special guests will be gifted at the show and the fans of the brand can purchase online.
Context: to be gifted to the audience at the show, and for fans to purchase online. Presenting it in the same meeting with ‘Death Can Wait’ where I present the runway set up.
Constraints:
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Must be presented to Death Can Wait by December 2021, two months before the show.
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Must be 5-10 pages.
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emulates the runway show.
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Must feature interviews with the creators, directors and death can wait team, behind the scenes and pictures.
Final presentation: The final presentation format will be the magazine itself, a printed hard copy ready for Death Can Wait to read.
Brooke Halbish
CLIENT
Eco Homes Australia is a newly formed eco-friendly building company who plan on making a grand debut. Eco Homes Australia want to feature and present their newly designed facades at a building convention for new home owners. The convention will be located in Melbourne and is regarded as a major event for the Australian environmental design industry. Therefore, Eco Homes Australia will require brand identity such as a logo to distinguish their brand and business cards to hand out at the convention. Additionally, they will need a design for their pop-up stall.
Presentation 1 BRAND IDENTITY
COMMUNICATION NEED: The client requires the design of the brand identity for Eco Homes Australia which will include logo and business cards.
PURPOSE: The main purpose of the logo is to identify so that the name and logo of Eco Homes Australia will be easily recognised. The business cards will promote Eco Homes Australia to clients
CONTEXT: The Eco Homes Australia logo design will be applied on the business cards; which will be handed out at the convention to potential clients. The logo will also be featured on the pop-up stall set up design.
PRESENTATION FORMATS: A presentation board which will have the final designs mounted, the Logo and printed sample business cards which will have physical copies of them.
CONSTRAINTS AND EXPECTATIONS: The design for the brand identity must be completed by August 2021 so that the brand identity can be used on the pop-up stall. The logo must be included on the business cards. The style of the business cards should be clear to read, stand out and symbolise eco.
TARGET AUDIENCE
The Eco Homes Australia is directed towards new home owners and investors present at the convention. This could be primarily people from Melbourne with the hope of a broader audience from the rest of Australia, who is interested in environmentally sustainable living, such as families. The house won’t be particularly expensive set at a reasonable price allowing people from most socioeconomic status’s to be able to purchase a house. However Eco Homes Australia intends to design the house at people who have views on protecting and saving the environment, as that is what Eco Homes Australia deeply cares about.
Presentation 2 STALL SET UP FOR THE CONVENTION
COMMUNICATION NEED: The stall set up for the convention which will feature a blue print of the eco-friendly house design.
PURPOSE: The main purpose of the stall is to promote Eco Homes Australia and their newly designed Eco-friendly house design making their grand debut at the building convention, to potentially get new clients which might be new home owners and investors at the convention.
CONTEXT: The pop-up stall design will be located at the Melbourne building convention at the exhibition centre in the CBD which will be near the entrance where it’s easy access and exposure as attendees enter.
PRESENTATION FORMATS: The stall set up will be formatted as a perspective and feature the presentation of the house design which will also include a brochure of house design and model for clients.
CONSTRAINTS AND EXPECTATIONS: The design for the stall set up must include a blue print of the eco-friendly house as mentioned, the stall also has to be easy to set up, pack up and transportable. The designer has been granted a budget of $17,000 and must have a model of the house design and completed by October 2021.
Callum Slee
CLIENT
Multifield Constructions has been involved in the commercial and industrial sectors since the company was established in 1996. Multifield Constructions expertise extends to multiple residential developments and building maintenance. They have an expectation of high-quality builds and finishes. They have built the Mosaic Village Project, costing three point two million, as well as apartment lots thirty-four to thirty-seven in Central Park Cranbourne. Both have been built to a high quality of Australian standards. Multifield Constructions has come to Aussie Dream Architecture for one of their new concepts for a new affordable family living, as well as small farming, a house façade to go along with many of their other ideas and plans for future developments
AUDIENCE
Multifield Constructions has asked Aussie Dreams Architecture to design a house aimed at families and small farmers - people who are in the middle-income area. The costing is planned to be between $250,000 to $400,000 per build.
PRESENTATION ONE
The House
Because this is Multifield Constructions new concept, there needs to be bigger and better ideas for this house. It is desired that the house is to look old-fashion on the outside but with a touch of modern – It’s needs to be up to date with the vast growing technology and ecofriendly creations. The inside of the house is going to have floorboards in the many living areas to create low maintenance sections for the house as floorboards are easy to clean and look after. The bedrooms, theatre, and study will be carpeted to help create a nice comfortable room as carpet creates a soft, cushiony feel to the area. The frame of the house will be in layers of different materials to help make the house more eco-friendly and really well insulated. The outside of the house is going to be dried, mud bricks then behind that are polystyrene blocks with a layer of plaster on that. The polystyrene blocks are really good at keeping things insulated and that keeps the house warm or cool, which also helps to minimize energy.
Purpose
The purpose of this façade is to help advertise Multifield Constructions new concept of their affordable, family friendly, eco home. The façade is to depict a space for family’s and small-time farmers to have a one true dream home that can stand the test of time.
Context
When the façade is finished, it will live on Multifield Constructions front desk with other new design concepts for the new generations of houses. And for the digital floor plan, that will live on a hard drive so that when a clint of Multifield Constructions wants to choose that façade, they’ll get shown the digital floor plan.
Constraints
For the façade, the scale needs to right and it needs to be finished by June the 6th for it to be presented by the 20th of June with the digital floor plan.
Possible Presentation Format
Multifield Constructions requires a to scale physical foam façade and a digital floor plan made on illustrator. The façade must be fully built to the scale and designed with a key of certain aspects, a cut out of where the doors and windows are, as well as foam
PRESENTATION TWO
THE GARDEN
Multifield Constructions has asked Aussie Dreams Architecture to make a garden and grounds to go with the façade, and with the garden is a guild for the landscapers to work with. So, if the client chooses that garden design, the birds-eye view of the garden needs to have different shapes for different plants as well as what size they are. We want to have plants that are low maintenance and give the ground enough shade but still let sun through. The grounds have to have a shed because the audience that Multifield Constructions are aiming for will most likely need space for their vehicles. Fully enclosed grounds with self-opening gates are included.
Purpose
The purpose for the birds-eye view is to help guild the landscapers to know where plants go as well as the measurement of them. They are also informed of the requirements and practicality of the grounds. The birds-eye view will help make the grounds look nice and to partner the house with the grounds they’re on.
Contexts
The birds eye view will be kept on the same hard drive as the house floor plan with an additional board that includes all the plants that can go with the grounds. It will also be shown to the builders in a blueprint on site and to the council for approval.
Constraints
With the gardens, we have to consider the type of plants, their preferred environment to grow in as well as the size of the plants. We also have to consider the time frame because completion is due on the 6th of June to be presented on the 20th of June.
Possible Presentation Format
Multifield Constructions has asked for the presentation to be in a blueprint to scale with a key and for a digital board of plants that includes their needs and how to handle them.
Damon Joliffe
Client:
Jetty Road Brewery is an Australian based beer company that specialise in craft beer. They aim to be well connected to the community and are quite passionate about using local produce for the freshest tasting beer. They started out as a small business a few years ago and have amassed a large following and have become a more household friendly beer company. Distributing their beer across countless locations, whether that be pubs, or Bottle-O’s across Australia. The client needs a pub that can host events frequently for local musicians to gain recognition and to get their foot into the front door of the industry.
Presentation 1: Pub Interior and Exterior Communication need 1
As Jetty Road Brewery wants a pub that is aesthetically appealing and standing out in a crowd but fitting in with the local scenery and not being considered out of place. They want the design to fit in with their Dromana and Lorne brewery aesthetics of rustic, precise linework with lots of blacks and high contrast, playing around with the beer.
Purpose
The purpose of the Pub interior and exterior is to create an aesthetically appealing building that will attract and catch the eye of the proposed area’s foot traffic, as well as fitting in with the other Jetty Road Brewery locations and complementing their artstyle.
Context
The context for the Pub will be directly next to the Frankston Yacht Club, this means the pub will be located on a beach front with easy access from the beach as well as from the more residential area of Frankston. Being positioned right next to the Yacht Club as well as the pier, means plenty of foot traffic will be coming by for the designer to attract.
Constraints and considerations
Some constraints the designer is held back by is that Jetty Road wants their pub to fit their aesthetic and also wants a large mural like its Dromana location. Another constraint that the designer is held back by, is that the pub cannot be too ‘out-ofplace,’ for example; the designer cannot create a modern day suburban looking exterior, due to it being next to a Yacht Club, the designer must compliment the surroundings of the pub’s location. Some considerations the designer must think about is the design for the interior of the pub, and making sure that it compliments the other Jetty Road locations, as well as has enough room for a stage, dining tables, bar, kitchen, toilets, and possibly some kind of ‘pokies.’
Presentation format
The presentation format Jetty Road would like for the pub is a 3D model, scaled down to the designers preferred scaling. But required to be in proportion.
Target audience:
The target audience for the pub includes young, aspiring Australian musicians, whose age ranges from 18- 28, as the audience need to be old enough to be drinking, due to the nature of a pub and the alcoholic consumption. This includes both males and females interested in music, or interested in having a little get together with their mates and have a bit of banter amongst them. As well as the general community as a place to come together and converse with each other. The audience will mostly include local artists close to the pub who enjoy music, as well as artists from further out. But the broader audience or the pub would include males and females aged 18-40 who want a place to get together with mates and have a bit of banter amongst them.
Presentation 2: Brand Identity Communication need
The other design Jetty Road are after is some kind of brand identity for the pub, that is not a copy of the Jetty Road logo, but aids and compliments, as well as could have taken some inspiration from the Jetty Road logo. Something minimalistic that is not too busy of an image.
Purpose
The purpose for the designer creating brand identity for the pub is to become it’s own separate entity from Jetty Road and produce and manage itself and not rely on Jetty Road to constantly be aiding in finance. This means the pub could become independent and if needed to, Jetty Road could part from the pub over time.
Context
The context of the brand identity is within the pub, engraved onto glasses, centre of plates, as well as coasters, and more. This presents to audiences that they are dining in a well reputable, and considered to be a more ‘higher-class’ location, for the average person. Because of the pub having a brand, like a Nike shirt compared to a plain white shirt.
Constraints and considerations
Some constraints the designer faces is they must not create too busy of an image that is harsh on the eye. The designer must make the design suitable to be on; Coasters, glasses, stubby holders, plates, napkins, jumpers, hats, shirts, eski-bags. This means the designer should be taking into consideration where the more public items, jumpers, hats, shirts, could be seen and making sure they are considered ‘family-friendly.’ And that a child could see it in public.
Presentation format
Jetty Road would like the presentation format for the brand identity for the pub to be a simple drawing, as well as a final form coaster with the design attached to the coaster, whether that be engraved, etched on, or emboridered on.
Darcie Matthews
Client –
A young couple in their early 30s, Jeffery and Jennifer, the owners of Rollerama in Cranbourne. They are looking into expanding their business by opening a new concept of roller-skating rinks. They want to build and run an outdoor roller-skating rink in Tullamarine, Victoria. They would like to name this new project ‘Rollerama in Nature’. The owners of Rollerama are passionate about creating an inclusive, exciting and fun experience for customers. They are wanting me to design the new outdoor roller-skating rink and a poster to advertise their new rink.
Audience
The client wants the roller-skating rink to be all inclusive: customers of all ages and cultures.
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Young local couples
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Teenagers interested in weekend activities
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Kids and families: birthday parties
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Socioeconomic status: prices are affordable for families and young adults; therefore socioeconomic status varies.
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Ice skaters for both leisure and practicing skills
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Psychographics include, interests in sports, physical activities, roller derby.
Communication needs 1 – ‘Rollerama In Nature’ physical design
Purpose – To promote physical activity, through providing a space for exercising which having fun. To depict so that the client knows what the rink will look like, and to communicating all ideas.
Context – an outdoor, open roller-skating rink located in Tullamarine, Victoria. To suit the aesthetics of the surrounding buildings and facilities. The context with structure will be open, modern and rustic. When presenting the final presentation, it will be revealed at their Rollerama in Cranbourne.
Expectations and constraints – The client want a fresh look for their company, so they don’t want to resemble their existing Roller-Skating rink, they want a modern and rustic aesthetic whereas their other Rollerama, is old-fashioned and colourful. They want to include railings, beams, columns, lighting and a cover/tarp for when whether is bad and overnight. Because it’s an outdoor activity, whether will always be a constraint, when it is really hot people won’t want to be outside, or when it’s raining, that’s a safety issue and cold weather can be a restraint too. The client wants the Rollerama to be built in 3 months with a budget of $40,000. They want wood to me the main feature of the Roller-skating rink with a solid foundation.
Final presentation – A technical drawing of the design completed manually and mounted onto a display board; this will make it easy for the client to judge how the rink will look when built.
Communication need 2 – Promotional Poster
Purpose - To advertise and promote ‘Rollerama, in Nature’. The poster will also inform customers where to find this new rink, why they should go there and when it will open.
Context –The posters will be presented at ‘Rollerama’ and on social media. Advertising the posters in ‘Rollerama’ will get people who are already interested in roller-skating informed of this new exciting rink. Social media is a must in advertising, it is open to everyone which will ensure that lots of people will be aware of ‘Rollerama, in Nature’. The final presentation for the poster will be presented at their existing Rollerama.
Expectation and constraints –
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the poster will be colourful including colours like red to imply urgency
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typefaces will be clear and easily comprehended to attract attention
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the poster size will A3
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must include the title of the rink
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must include the opening date and location
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must explicitly be related to roller skating.
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Minimum 2 versions to present to the client
Final presentation – before printing the final product of the poster, I will create a few mock ups of the poster and once the clients agree they can plaster them wherever they want in their ‘Rollerama’. The posters will be presented on a mounted board.
Erin Carter
Client
Crystal lover and business owner, Mary River, is searching for a designer suitable to achieve her dream of a crystal shop – and who can incorporate a new addition of embroidered designs to the business. Mary, 25, has spent most of her life collecting a number of crystals, as well as researching on their usage of how they can help reduce anxiety, stress, and other mental health issues. After noticing a lack of acknowledgement in mental health, Mary wants to sell crystals and embroidered designs spreading awareness of mental health – after experiencing many years of anxiety herself. Mary would like her shop to sell various elements of crystal necklaces, that would have one crystal as the main piece that can be wrapped to a rope type feel of a necklace. She would like the designs to be kept simple and colourful, including different coloured rope necklaces to match the coloured crystal. The names must relate to a type of mental health issue as well. In addition to the crystals, it would be even better if Mary could sell crystal-shaped soap – with heart-warming scents and names that match or relate to a mental health issue. Additionally, she would like to sell clothes (t-shirts, hats, or pants) accompanied with embroidered designs in relation to acknowledging mental health. It could include embroidered poems, symbols relating to a specific issue – Mary is open to any options that I could incorporate into her business, as long as it considers mental health, and stays in the area of crystals and embroidery.
Audience
The shop needs to be positioned publicly (street shop, or in a supermarket centre), so our society and general public can access this shop easily. Mary is mainly focusing on targeting an audience around ages similar to hers (15 – 35 years-old). As the main point of her business is to acknowledge mental health, her audience will also be aimed at people currently or who did experience their own story of mental health. Mary isn’t focusing on the socioeconomic status of her community as much, but is wanting to sell her products in a rough price of $10 - $20. With the almost low age as her main audience, she is hoping that her should be educational to them, therefore promoting her business more and causing mental health to be more accepted. Mary is targeting people who believe in mental health – our audience are fun and exciting people, who are open to new things, and wanting to make a difference to the community or even the world.
Presentation 1. Identity.
Communication needs
Mary needs an identity for her business, that entails a business logo, business cards, or posters. The communication design must have images or drawings of crystals to emphasise the meaning of the business. As it is hard to involve embroidery into a digital design, the texture of the design could be drawn in an embroidery material/s – or involving the embroidery hoop to surround and be a part of the logo. Mary doesn’t mind if her name is included in the design, as its not compulsory. The name of the business doesn’t have to mention mental health, but it could help telling what the business involves. The communication identity needs the following:
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Two out of the 3 options mentioned above (logo, card, poster).
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If choosing logo, it can be digitally made and printed, or embroidered.
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Images of crystals.
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Colour (light, bright, or pastel, not dark, or shaded).
Purpose
To advertise Mary’s crystal and embroidery business to the general public, with colourful and exciting promotional designs. Relating to mental health.
Context
The business identity / logo could appear on business cards, posters, packaging, or a calico bag (merchandise). The communication designs will be presented to my client at her business / shop, which is located near the Mornington Peninsula. Face-to-face contact will be easy to get the best feedback.
Constraints and considerations
Must choose two or three out of the options provided in the above summary (context). No dark colours or shades in the designs. Additionally, the first communication need needs to be completed by the 1st of October 2021, in hopes for the start-up of the business. Mary is only providing $5,000 to help with the designing and printing – if designs go over the set amount, the designer must use their own money to finish it off.
Presentation format
An A3 presentation poster (printed and mounted on a foam board), followed by the chosen communication identities to partner it. Choosing the calico bag can benefit by keeping things safe and secure.
Presentation 2. Product.
Communication needs
Mary requires a product for the business to commence. Mary has listed the following requirements:
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Several embroidery designs (done with the hoop, or stitched onto a piece of clothing).
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Several crystal designs (necklaces, bracelets, soaps).
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Embroidered or printed logo (can be both).
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Environmentally friendly materials and media.
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Sustainable methods.
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Acknowledgement of mental health.
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Can incorporate business identity with products.
Purpose
To sell, advertise, and spread awareness of mental health issues, through the use of motivating designs (poems, art, symbols), and collection of crystals (in many forms – necklace, bracelet, etc.).
Context
Mood boards of collected materials to show the process conducted of production. Sketch books showing brainstorming ideas and rough drawings. The products or rough ideas will be presented to my client at her business / shop, which is located near the Mornington Peninsula. Face-to-face contact will be easy to get the best feedback.
Constraints and considerations
In similarity as presentation 1, the communication need needs to be completed around the 1st of October 2021, and not go any further than the end of October. Mary is willing to invest $10,000 into my product designs – if production costs more than the set amount, I must invest my own money to complete the products. Must follow all requirements listed above.
Presentation format
Necklaces etc. can be hanged on hooks that are attached to an A3 presentation board, partnered with the rest of the products. The presentation must also match presentation 1.
Jacob Wrigglesworth
Client
My client is a Company that deals in the selling of various collectibles, comics, movies, posters, toys etc. They are opening a store in Melbourne Victoria, where they want to attract a broad age demographic, therefore, require a logo and brand identity, with a catchy store name that is welcoming to all ages. To celebrate the opening of their store in Melbourne, the Company also wants to have three original figurines of characters that will feature as the mascots for the brand, available to buy in store or online. It will be encouraged for audiences to attempt to collect all three of the characters. The store will sell its own branded items as well as collectibles and items related to pop culture manufactured by other largely known brands of toys and franchises. for each of the three figurines, 40% of proceeds are to go to various charitable foundations that somewhat relate to the figurines, to boost audience positivity towards the store and brand. The Client also requires a floorplan and layout design of the store within the context of the busy Melbourne streets.
Communication Need 1
Band identity
-design of three original figurines -Packaging -Logo
Context
The figurines and unique packaging will only be available in the specific store at the counter and at the front. Because of an unlikely instant demand for the figurines, they will be made in a limited supply for audience to feel more inclined to purchase the ‘rare’ items that showcase that they went to the store. They are to be $40, with a 20% discount for each separate item bought. The items higher pricing will mean the figurines can be high quality, but they are not to be overly detailed.
Purpose
The three figurines are meant to commemorate the opening of the store in Melbourne and will be offered to customers who purchase a membership for 70% off for one, which will give and incentive of audiences to want to collect the other two. The target audience for the store is people who like to collect items of pop culture so the store will encourage audiences to collect all the original figurines. The packaging will communicate the characters and have an original format and logo of the store that matches the sign. The packaging needs to be easy to open so that collectors who wish to keep items in mint condition can easily slip the figurine in and out without causing damaging it or the packaging. The packaging will be a part of the brand identity so it will conform to the style and colours of it.
Constraints and expectations.
The packaging should conform to the brands logo style and colours while also featuring original art for each character and. The packaging must also include images or a smaller artwork of the other two figurines, prompting audiences to collect the others. The designer must factor in the joints of the toys and consider where it can be moved and posed. Each character needs to be unique and recognisable. Some ideal characters to begin with are a Monkey, Knight, Wizard, Cowboy or Superhero. The designs must be original and share a similarity in style to each other and be somewhat relatable to the brand identity (in terms of colour) and pop culture. The design for the store sign and colours needs to communicate the exclusive look that draws attention. A mascot (one of the previously designed characters) should appear in a creative way and a large and loud bold typeface that stands out, must be used to communicate that it is a toy store as opposed to a sophisticated establishment.
Audience
A large toy and pop culture merchandise store that needs to attract younger and older audiences. The store is primarily aimed at pop culture for more mature ages, so the younger target audience is ideally aimed at a minimal age of 7+ (no baby/ toddler toys). The communication of the store must attract an older audience from 7 to adulthood, meaning the brand identity must not consist of fun innocent bright colours targeted towards children but must also not appear uninviting to younger audiences. The psychographic of the pop culture community primarily adhere to the male demographic group but the marketing is to be inclusive of all genders who are influenced by the pop culture industry and the store will include sections and isles that will adhere towards younger female audiences. The location of the shop will be in central Melbourne meaning it will be accessible to locals and visitors of the city. The store is intended to be large, and a one stop shop for gifts and memorabilia.
Communication Need 2
Structure
-Shop Floorplan -Merchandise Layout-Audience Engagement
Context
The store will be located among the Melbourne street stores. The front window of the store must showcase the most attainable and popular/new items to grab the attention of people walking by. Everything within the store is for sale and will be put on open display in the shop to overwhelm those entering. The store will be open enough for audiences to see the entire store apon entry but also needs to have various sections for certain genres.
Purpose
the floorplan is designed to set out where the variety of items will be positioned to quickly engage audiences. The most popular and new items will be placed at the front of the store window and items that audiences would be knowing they can specifically attain from this store or less popular items will be placed towards the back. The organisation and relation between items must also be determined to create an ordered layout that is easy for customers to navigate. Customers who wish to primarily look at a certain topic will have a section of that franchise or genre. For example, there will be a section of movies and TV shows for sale and next to that should feature merchandise related to that.
Constraints and Expectations
As well as that there are restrictions of space. The designer is expected to research the basic dimension of a large one-story toy store and decide how much space is and isn’t needed. The store will be situated on the open streets of Melbourne among various other shops for varying purposes. The store will need to stand out among the various styles so it is expected that the store front will be engaging. The layout must welcome to customers and the store front should adhere to the whole intended age and preference demographic.
Presentation (for communication requirements 1 and 2)
The clients will be presented these designs in a live meeting and the designer is to follow the brief as their primary source of information. The three original figurines will be presented as a separate orthogonal drawing as well a few detailed sketches that demonstrate the process and poses for the figurines. There should also be a cover drawing of the character without the limitations of joints. The figurines are to be based off the characters which will serve as mascots for later marketing. Each original artwork of the characters must be printed and attached to a 3D mock-up of the packaging. The second communication will need to be completed in two parts. The first presentation is to be the stores front within its context. The second, will be a technical aerial drawing of the shops internal layout with the shelves included and labelled for what will be featured, and where, which will also be presented to the Client, Shareholders, and Investors of the company.
Shiloh Reponen
CLIENT
Mario Badescu Skin Care Inc. is a well-known cosmetic brand, who has produced and released over 200 products, some either winning an award or receiving a nomination. Now, in 2021, they have come up with the idea of creating a new limited-edition product that will run for a month, which will showcase a limited-edition moisturiser. Naming their face cream Sunflower Moisturizer to imply a new and improved eco-friendly range. This limited-edition product will feature a new design for their packaging as well as a new twist on their traditional logo. Through this product, they wish to help those in need of clear, healthy, glowing skin.
PRESENTATION 1: NEW PRODUCT DESIGN
COMMUNICATION NEED 1
The client requires a tube for their new moisturiser, featuring a unique design. The client requires the design be applied to a range of different sized tubes to fit varies quantities. (Travel size, regular and a large)
PURPOSE
To depict and identify Mario Badescu brand through the design created, allowing for differentiation from other brands and products
CONTEXT
The product will be on a tube with the design applied with the brand logo, which will be sold online or instore. The product will also be featured on a promotional poster and website.
CONSTRAINTS AND EXPECTATIONS
The client has requested that the tube needs to coincide with the size and amount of the other products. The tube must match the other products in the Mario Badescu range, whether it be with the use of the 1 or more of the same colours. The design needs to incorporate some inspiration from sunflowers as that’s what it’s made from. As it takes inspiration from all thing’s sunflowers, appropriate colours should be used, such as yellows, browns, pastel colours, and greens. Colours that represent nature, and all things that have any relation to sunflowers such as the sun and the plants. The client has also requested that it should be able to work in a variety of different scales and sizes allowing for it to be applied to a range of different contexts. E.g. On the advertisement poster.
PRESENTATION FORMAT
The possible final presentation format is a presentation board with printed versions of the front and back of the tube design.
TARGET AUDIENCE
The target audience consists of males and females, aged 12 and over. This product will be released in Australia; therefore, the client will be aiming to appeal to a classic Australian audience. Due to the high-end nature of the brand, the product will be available at renown cosmetic stores such as Mecca and Sephora. With that being said, the target audience will be a part of a middle to upper class nature. Therefore, appealing to beauty influencers on social media, young women and men who have a growing interest in cosmetics, as well as young adults starting to learn about skin care and quality products. The target audience is expected to rave over the new product.
PRESENTATION 2: PROMOTIONAL POSTER
COMMUNICATION NEED 2
The client requires the design of promotional posters that will be used to inform the target audience of the limited-edition product and design and provide them with info about the product.
PURPOSE
To advertise and promote the product and the brand to the target audience and expose it to the public, encouraging them to buy the moisturizer.
CONTEXT
The promotional poster will be printed and posted in stores Mecca and Sephora. Digitally, the poster will up on their website for their target audience to see.
CONSTRAINTS AND EXPECTATIONS
The client has requested for the moisturizer and the design to be present on the promotional poster. Regarding the poster, the client has once again requested for the use of sunflower themed colours to be present as well as the name of the product, info on the product, the logo with a new twist, times, and location. Including the same colours, logos and graphics on the poster and the product.
PRESENTATION FORMAT
The possible final presentation format includes a presentation board presenting the finalised promotional poster.
Tahlia Teika
Client
Wacom is a company that was founded in Ageo, Saitama, Japan in 1983, who launched their first ever graphics tablet called WT-460M the following year in 1984. Though notoriously expensively priced, they quickly became adored by artists and professionals alike. Over the years they released some very popular product lines, including Cintiq, Intuos, Bamboo and the tiny “Signature Tablet”. Despite the growing competition from brands such as Huion and XP-PEN, Wacom remains the top dog of the graphics tablet world- other tablets may be way cheaper to purchase and offer slightly more functions, but Wacom takes great care in making sure their tablets are both stubbornly durable and functional. So far, no other tablet brand has been able to match Wacom’s quality, and Wacom intends on staying at the top. Noticing that there’s a lack of different artist gloves, Wacom would like to become the first to create something new once again. They would like to design a line of artist gloves made for their tablets that are both flexible and supportive of the wrist to help alleviate pains. They would also like a new logo featuring their brand name to advertise the gloves with, and to put on the gloves themselves. It may also be used for a future product line.
Audience
Wacom is typically aimed at professional brands and individuals of the ages 18+, though hobbyists can also get their hands on the products too- however it’s an expensive investment for the average artist. Its buyers are of the medium to high socioeconomic status, and they’re willing to pay for a product that is durable, professional, and does its job very reliably. The audience is also willing to buy Wacom tablets despite the growing market of cheaper tablets that function just as well, but they still choose Wacom because of the quality and reputation it has.
Presentation 1 – The Glove
Need
Wacom is after an artist’s glove design that has the functions of both anti-fouling gloves (prevents screen smudging and helps the hand move smoothly on the screen), and supportive wrist braces that help to relieve pain.
Purpose
The purpose of these gloves is to function like anti-fouling gloves, but also have wrist support and a comfy, sleek design. They will be fitted with small plastic “beads” that touch the pressure points on the hand and around the wrist area.
Context
The gloves are meant for digital artists who experience wrist and hand pains when drawing. They will be available on the official Wacom websites at their own set price as a stand-alone item.
Expectations and Constraints
The design for the gloves is to be completed by the beginning of 2022, so they can be processed and created with confidence that Wacom’s trustiness and durability are sewn through and through.
Proposed Presentation Format
The final presentation will be the design sheet of the gloves, plus a prototype model to demonstrate how such a design works and test its reliability before it’s given to Wacom.
Presentation 2 – Attractive logo
Need
Wacom would like a simple, eye catching and recognisable logo for their new glove line, which is to feature their brand name ‘Wacom’ and will be printed onto their gloves and potentially other products in the future.
Purpose
The purpose of the logo is to represent the company and their new glove line. It is to be easily recognisable as the Wacom brand and attractive to look at. Therefore, the glove’s aesthetic will need to be embedded into the logo.
Context
The logo will be used on the gloves themselves (printed on the wrist strap), other products following the glove’s release, plus their website when the gloves launch. It will essentially be their logo for the gloves and their next line of products that will also follow suit.
Expectation and Constraints
The design for the logo is to be completed by late September, as it will need time to be processed in order to be printed on the glove designs and prototypes. The logo must also keep the general shape/feel of Wacom’s original logo, but also implement a fun, colourful aspect that makes it more appealing to the wider audience.
Proposed Presentation Format
The final presentation will be a logo, and demonstrations for how it can be displayed on the webpage, gloves, plus other product designs if requested.
Will West
Client:
The George Town aquatic protection agency (GAPA) is a newly founded organisation that aims to secure, contain, and protect injured or endangered aquatic lifeforms found in the bay of George Town and the Tasman sea. The population of George Town sits at around 6,764, and with a lot of family-owned businesses and communities being situated along the bay, GAPA wanted to create a recognisable brand logo and a fully functional wildlife shelter headquarters so that the community will build familiarity and recognisability with the organisation and their goals to improve the environment. The goal for the wildlife shelter will be to protect injured or endangered sea life and help them recover, before releasing them back into the waters. This shelter also aims to be a place where the community can donate found or discovered injured sea animals for research and development.
Purpose:
The main purpose of the logo is to represent what GAPA stands for, their company values, it needs to showcase their overall goal so that bonds can be formed with the community of George Town, to benefit the environment and promote contribution to a better world. The purpose of the wildlife shelter is to protect and nurture the injured wildlife that is brought in, it must be secure, safe and provide a sustainable environment for the residents. It must also be able to replicate the conditions of the habitats in which these creatures reside.
Expectations and Constraints:
The company logo needs to be simple, yet effective at representing the company and what they stand for. It needs to contain an image of a fish or another sea creature to build an icon for the company. The wildlife shelter needs to be stable enough to withstand the currents of the ocean and river, and it needs to be easily accessible from the land, a pier would prove to be useful. There needs to be enough room inside the shelter to contain species that need special treatment, and additional pens and tanks will need to be connected to the natural ocean water. Constraints include time and money to build offshore, but GAPA has put out a donations program to contribute to construction funds, as well as upgrades for the future. The logo also needs to be rendered in high quality, so the size can be increased to display at a larger scale but still maintain visibility.
Need:
The company logo needs to be simple yet effective at distinguishing the shelter from other community clubs, RSL’s and pubs. It needs to represent the company in a way that showcases its goals and values, all while being a simple symbol, possibly containing words.
Audience:
GAPA’s company goals focus on the protection of the local fauna, but their community shelter involves members of the town, so the audience could include local residents who wish to contribute to the prosperity of the environment.
Context:
The logo will be displayed on multiple parts of the shelter, it will be useful for pamphlets and flyers that can be distributed to the community and for promotional imagery such as advertising and billboards. The local shelter will be located in the bay of George Town, situated on a beach. The shelter will be able to survive in watery conditions, the keeping pens for wildlife will also be connected to the river and bay to reduce the change in living conditions for the residents.
Final Presentation Format:
The final version of the company logo will be created using Adobe Illustrator, which will prove useful in rendering a high quality, neat, and presentable logo. The finalised design plan for the wildlife shelter will be illustrated in the form of a ruled two-point perspective, to clearly display how the building will look on location when construction is finished.
Liam/Entity Sibthorpe
The Brief
Client
David Byrne, former lead singer and guitarist of the American new-wave rock band ‘Talking Heads’, requires three to five newly designed album covers for the release of his vinyl series. In addition to these designs, Byrne will also require a design for a vinyl stand for the band’s 50th anniversary with the recording company ‘Sire Records’. Both products in the aesthetic of Byrne’s/Talking Heads cover art style, being a mixture of post-punk art, avant-garde art, and pop art.
Target Audience
The target audience are ‘Talking Heads’ fans from the age of 15 years old plus and of any gender identity or lack of from a middle to upper class socioeconomic class, and mainly Americans; as well as people who just like 70s-80s new wave rock. The target audience would also be people who like and/or has vinyls and also need storage for said vinyls.
Communication Need 1 – Single Covers
Need – The client requires a design of a cover for each of the three to five singles to put onto the vinyl covers.
Purpose – To help the audience easily identify the single as well as give the single an individual look within the group.
Context – The covers will be displayed both in stores and at home with the vinyl collection.
Expectations and Constraints – The design has to be in the vinyl cover ratio (31.43 cm2, just the front cover, have the band’s name and the name of the song, and designed in the post-punk-avant-garde-pop-art style as well as reflected the song itself.
Proposed Presentation Format – A poster showcasing all the designs
Communication Need 2 – Vinyl Stand
Need – The client requires a design for a vinyl stand to store the new vinyls designs included in 50th anniversary release.
Purpose – To help the audience easily store their vinyls in a stylish and ‘arty’ way.
Context – The stand will be displayed both in stores and at home with the vinyl collection, as well as hold any 12” vinyl.
Expectations and Constraints – The design has to hold at least 5 vinyls, made from recycled plastic or thin metal, hold any 12” vinyl, in the post-punk-avant-garde-pop-art style, and reflected the band as a whole.
Proposed Presentation Format – A poster showcasing the design and/or a 1:2/1:1 scale model depending on the design.
Adam Golding
Adam created a map and bran identity for a new production company owned by client, Keanu Reeves
